They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action.
With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change-and produce spectacular results.
Now freshly designed, "The Heart of Change" is the engaging and essential complement to Kotter's worldwide bestseller "Leading Change." Building off of Kotter's revolutionary eight-step process, this book vividly illustrates how large-scale change can work. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people's emotions is what will spark the behavior change and actions that lead to success. "The Heart of Change" is your guide to helping people think and feel differently in order to meet your shared goals. Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization-you need to change people's behavior.
Cohen Best Seller: FALSE Classic: FALSE Copyright Perm Flag: FALSE Educator Message Flag: FALSE Exclusive: FALSE Format Type Filter: Ebook Format Type Filter: Hardcover/Hardcopy Pages: 208 Primary Category: Press Book Publish Date: AugPublish Date Range: Older than 24 months Special Value: FALSE Subcategory: Leadership & Managing People Subject: Leadership & Managing People Related Topics: Strategy execution Related Topics: Organizational change Related Topics: Leadership SubjectList: Strategy execution,Organizational change,Leadership Upsell Bundle: TRUE Upsell Bundle IDs: 59763 Upsell Bundle Label: This item also appears in: Item: # 2549 Pages: 208 Publication Date: August 01, 2002 Below are the available bulk discount rates for each individual item when you purchase a certain amountĪuthor: John P.
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